The Development of a Quality Management System is a Competitive Advantage of Educational Organizations

Abstract

Of particular importance in the conditions of uncertainty and turbulence in the economy is the transformation of the quality management system against the background of limited resources and the achievement of previous performance by more efficient methods. The growing interest in quality management issues is due to the presence of a tough competitive environment, as well as the need to standardize all processes as part of the implementation of the digital development strategy and the implementation of the Quality 4.0 concept. The article discusses the competitive positioning of the university based on the development of a quality management system, examines the existing definitions of the category «competitive advantage». The practice of formation and development of the quality management system of the National Research University "BelSU", tools and methods for achieving effectiveness, efficiency and continuous improvement of the system are presented. The main approaches necessary for the functioning of the quality management system in the context of the implementation of the digital development strategy are identified. The basic set of criteria for the introduced concept Quality 4.0 is considered. The results of the study can be used in the process of developing a marketing strategy, as well as continuous improvement of the quality management system of educational organizations.

Acknowledgement
The study was conducted within the framework of an international project under the European Union Erasmus+ program No. 619477-EPP-1-2020-1- NL-EPPKA2-CBHE-JP "Improving the internal assessment of the quality of education in the field of teaching and learning in universities of Azerbaijan and Russia, IQAinAR".