The Concept of a Balanced Innovation Policy of an Enterprise in the Context of National and Market Priorities
DOI:
https://doi.org/10.52575/2687-0932-2025-52-4-785-797Keywords:
government regulation, elements of the external environment, innovative processes, innovative development, government supportAbstract
For the organization, implementation and management of innovative activities of an enterprise, it is necessary to study the logic and model of innovation policy implementation in detail, since it establishes the methods, stages, and purpose of the innovations and determines approaches to their commercialization. The study shows that innovation policy is influenced by established national and market priorities. Due to the lack of research into the issue, the author examines the key factors influencing the formation of an enterprise's innovation strategy and policy, including government interest and involvement in innovation, market trends, technological opportunities, and a competitive environment. Based on the results of the study, the concept of a balanced innovation policy is proposed, which allows enterprises to effectively allocate resources between long-term strategic projects and operational market initiatives, ensuring the harmonization of national strategic priorities and market requirements at the same time. Special attention is paid to the expediency of using mechanisms for integrating national innovation programs into the corporate strategy at an enterprise, as well as applying methods to secure the flexibility of business models in the changing socio-economic, technical and technological conditions.
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