Actual Goals and Practical Results of Management for Digital Transformations of Commercial Organizations

Abstract

In today's environment, digitalization and related issues play an important role in the socio-economic development of commercial organizations. The implementation of digital transformations is one of the basic trends in management. This is due to the need to outpace the innovative development of companies. Many publications deal with the digitalization of commercial organizations. Nevertheless, certain aspects of digital transformation remain poorly researched. In particular, scientists do not pay enough attention to the issues of goal setting and the results of digitalization management. This paper is devoted to identifying the factors that determine the choice of purpose in digital transformations of commercial organizations. The author presents current trends in goal setting and practice of digital transformation in commercial organizations. The study is based on theoretical and applied works of Russian and foreign scholars on the management of digital transformation of the organization. Statistical data from open sources is also used. The research has shown that the goals of digitalization and the results achieved in the management of digital transformation of commercial organizations are due to a set of external and internal factors. The data processed and presented in the article showed that the following factors are the most significant: industry affiliation and firm size, management preferences and experience, availability of resources, surrounding digital infrastructure, etc. The article presents the most popular management objectives of digital transformation of organizations and successful experiences of their implementation. The results of this study contribute to the development of the theory and practice of digitalization, as the work contains information about the accumulated experience of digital transformation in the business environment. The article calculates the annual growth rate of the use of digital technologies, reflecting the dynamics of digital transformations. The author proposes to divide the goals of digital transformations of commercial organizations into three categories (universal, specific, idiosyncratic). The paper describes the main goals of digital transformations and provides relevant explanations and recommendations. This study can be useful to managers of commercial organizations in the choice of goals and digital transformation.