Tourism Industry in the New Normal: Challenges and Prospects

Abstract

In the article, the authors carried out theoretical and practical research on the development of the tourism market in the face of increasing geopolitical and economic challenges. The COVID-19 pandemic, geopolitical risks, lockdowns and other global trends in tourism demand have influenced the strengthening of domestic tourism in the countries of the world. The authors presented the convergence of theoretical studies on tourism in the world, focused on the existing foreign and domestic studies of the hospitality industry in the paradigm of sustainable development of territories in the face of increasing uncertainty. Separately, the authors examined analytical data on the development of tourism in the world and Russia. At the end of 2022, international arrivals could reach 65% of pre-pandemic levels in 2022, in line with UNWTO's initial scenarios. Despite growing concerns pointing to a slowdown in the pace of recovery in the coming months, tourism export earnings could reach US$1.2–1.3 trillion in 2022, up or 70–80% of registered $1.8 trillion in 2019. The state of the tourism industry in Russia is characterized by the fact that at the end of 2022, inbound tourism in the Russian Federation fell by more than 90%, while domestic organized tourism was developing steadily. The empirical basis of the study is the analysis of tourism development indicators in the Russian Federation and federal districts in dynamics – from the beginning of the development of a national strategy to implementation in the regions of the country through the development of a competitive tourism product, the consolidation of authorities, as well as business, strategic and operational activities.