Development of marketing in foreign economic activity

Abstract

An important role in the organization of foreign economic activity of economic entities, in particular the development of new markets and the promotion of goods, belongs to marketing. Economic entities with export potential are faced with the problems of selling products in foreign markets. The range of these problems is quite wide, from customs clearance and movement of products, to identifying the needs of end users and packaging goods. Despite the presence of a significant number of publications on international marketing, at present there are no universal approaches to the systematic organization of the marketing activities of export-oriented economic entities. This is due to differences in legislation, the peculiarities of the functioning of foreign markets and the conditions for working on them, the requirements of the market and consumers in different countries, as well as differences in the socio-cultural, political and economic environment. The purpose of this study is to form the main provisions of international marketing as a tool to determine the possibility of bringing the organization's products to foreign markets. When substantiating the results, conclusions and practical recommendations, the main provisions of economic theory, scientific research by domestic and foreign economists were used. The study of the problems of international marketing made it possible to identify the factors influencing the entry of domestic producers into foreign markets. As a result of the study, an algorithm for determining the competitiveness of products is proposed, which allows to highlight the advantages and determine the possibility of selling products on the foreign market. The proposed recommendations aimed at the development of international marketing contribute to solving a number of problems related to the entry of economic entities into new external markets for the sale of products.