METHODICAL APPROACHES TO THE DEVELOPMENT OF THE REGION THROUGH THE STUDY OF ITS TOURIST POTENTIAL
DOI:
https://doi.org/10.18413/2687-0932-2020-47-2-254-263Keywords:
tourism potential, investment project, spatial development, competitiveness of the region, risksAbstract
The article presents a comprehensive study of the phenomenon of tourist potential through the construction of the author's model. Tourism potential has been explored from the perspective of the most important factor in improving the region's competitiveness. In particular, the specific features of the spatial development of the territories in the context of globalization of economic, social and cultural processes were considered. On this basis, the expediency of developing and operating investment projects aimed at increasing the tourist attraction of the region was justified. All of this requires a review of the traditional investment assessment system. For this reason, the article provides and analyzes new methodological approaches, including group of criteria for evaluating an investment project aimed at improving the level of development of the region through qualitative enhancement of its tourist capacity. In conclusion, a system of risk indicators was developed, which is necessary for the construction and implementation of the project.
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